News Summary
Scott Fischer Enterprises has acquired the Milwaukee Harley-Davidson dealership for $2.8 million, which includes the West Bend location. This acquisition signifies their commitment to enhancing customer experience and contributing to the local economy. The company plans to invest in improving services and expanding offerings, while also promoting motorcycle safety through initiatives like the Harley-Davidson Riding Academy. Both dealerships are poised to host events celebrating Harley-Davidson’s legacy in Milwaukee, further solidifying community ties.
Milwaukee – Scott Fischer Enterprises has successfully acquired the Milwaukee Harley-Davidson dealership for $2.8 million, as confirmed by newly posted state property records. The acquisition deal, which also includes the West Bend Harley-Davidson location, was initially announced by the company in July.
The Milwaukee Harley-Davidson dealership is situated at 11310 W. Silver Spring Road, and the West Bend location can be found at 2910 W. Washington St.. Both dealerships offer a wide range of services and products, including new and pre-owned motorcycles, a service and parts department, financing options, branded apparel, and well-known community events.
Scott Fischer Enterprises, based in Fort Myers, Florida, is led by industry veterans Scott Fischer and John Greene. Together, they bring over 40 years of experience in the motorsports industry to the acquisition, highlighting their understanding of the Harley-Davidson brand and its significance. The company is recognized as a leader in the motorcycle industry, boasting ownership of multiple Harley-Davidson stores across the United States.
Milwaukee Harley-Davidson and West Bend Harley-Davidson provide the popular Harley-Davidson Riding Academy, which focuses on rider training and education. This initiative is part of their broader mission to encourage motorcycle safety within the community and enhance the customer experience. Additionally, both dealerships are preparing to host events to promote the culture and heritage of Harley-Davidson.
One such event is the annual Harley-Davidson homecoming party in Milwaukee, which serves as a testament to the brand’s deep-rooted connection with the city and its economy. Taking place over four days, this event features music and motor culture, drawing significant attention due to Harley-Davidson’s history in Milwaukee that dates back to 1903. The event aims to attract a new demographic of riders, specifically targeting younger individuals and middle-aged women, thereby fostering a sense of community and excitement around the motorcycle culture.
The acquisition of the Milwaukee and West Bend dealerships signals Scott Fischer Enterprises’ commitment to enhancing the customer experience and developing destination dealerships that align with the brand’s legacy. With this purchase, the company plans to invest in improving customer service and expanding the offerings at these locations, ensuring they continue to attract and serve the local rider community effectively.
With over 30 years in business, Scott Fischer Enterprises has established a strong commitment not only to motorcycle safety but also to community involvement, thereby reinforcing its position within the motorcycle market.
In summary, the acquisition is expected to positively impact both the local economy and the Harley-Davidson community in Milwaukee and West Bend, further elevating the presence of this iconic brand in the region.
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Additional Resources
- BizTimes: Milwaukee Harley-Davidson Dealership Sold for Nearly $3 Million
- On Milwaukee: Harley Museum Labor Day 2025
- Fox6 Now: 18th Annual Big Unit Poker Run Supporting Fisher House Wisconsin
- Urban Milwaukee: Scott Fischer Enterprises Acquires Milwaukee and West Bend Harley-Davidson Stores
- TMJ4: What You Need to Know as the Harley-Davidson Homecoming Comes to Milwaukee
Author: STAFF HERE MILWAUKEE WRITER
MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
