News Summary
Wantable has appointed Tom Nowak as its new Chief Commercial Officer, a newly created role aimed at enhancing the company’s marketing and digital commerce strategies. Nowak brings over 20 years of experience in marketing and growth leadership, previously serving as the Chief Marketing Officer at EVEREVE. His role will involve overseeing various teams to drive an integrated commercial strategy, focusing on product curation and customer experience. This move reflects Wantable’s commitment to innovation in the personal styling market and strengthening its brand presence.
Milwaukee – Wantable, a leading personal styling and e-commerce retailer, has announced the appointment of Tom Nowak as its new Chief Commercial Officer (CCO), a position that is newly established within the company. In his role, Nowak will oversee Wantable’s marketing, merchandising, creative, and digital commerce teams, aiming to drive an integrated commercial strategy that combines product curation, brand storytelling, and enhanced customer experience.
Nowak will report directly to Tyson Ciepluch, the President and Chief Operations Officer of Wantable. This collaboration is expected to strengthen the company’s efforts in the rapidly evolving personal styling market as it continues to innovate and enhance customer connections.
With over 20 years of executive experience in marketing, growth, and creative leadership across various retail and consumer brands, Nowak has a proven track record. His most recent position was Chief Marketing Officer at EVEREVE, where he successfully led significant brand transformations. Under his leadership, the company more than doubled its revenue, profit, and customer base, making him a valuable asset to Wantable.
Tyson Ciepluch praised Nowak’s ability to drive growth, build brands, and lead high-performing teams, highlighting the wealth of expertise he brings to the organization at a pivotal moment in its expansion. In response, Nowak has expressed enthusiasm about joining Wantable and collaborating with what he described as a talented team, reinforcing his commitment to taking the brand to new heights.
Founded in 2012, Wantable blends technology, data science, and expert stylists to deliver personalized style edits across various categories, including apparel, fitness, and loungewear. The company’s approach focuses on understanding and catering to individual customer preferences, making it a prominent player in the personal styling sector.
Wantable is on a mission to enhance customer interaction and satisfaction through innovative solutions in personal styling, reflecting broader trends in consumer behavior that increasingly value personalized shopping experiences. The integration of advanced technologies and creative strategies under Nowak’s leadership is anticipated to push the company even further in its commitment to providing tailored services.
As the CCO, Nowak’s primary responsibility will also include aligning marketing efforts with overall business objectives to ensure that each aspect of the brand communicates seamlessly with customers. This strategy aims to cultivate a cohesive and engaging brand presence that resonates with both existing and potential customers.
Wantable’s commitment to continuously evolving its services and offerings is evident through this strategic leadership enhancement. By placing a stronger emphasis on marketing and digital commerce, the company aims to retain its competitive edge in the market and further solidify its position as a leader in personalized styling.
For media inquiries, Mackenzie Wimmer, the Director of Partnerships at Wantable, is the contact person. As the company continues to grow and adapt to the changing landscape of retail, the decision to bring Nowak on board signals Wantable’s commitment to enriched customer experiences and further market penetration.
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Additional Resources
- Business Wire: Wantable Appoints Tom Nowak as Chief Commercial Officer
- Wikipedia: Personal styling
- NC News Online: Wantable Appoints Tom Nowak as Chief Commercial Officer
- Google Search: Personal Styling
- Legacy: Thomas Nowak Obituary
- Encyclopedia Britannica: E-commerce
- Randledable Funeral Home: Justin Nowak
- Google News: Wantable
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MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
