News Summary
Wantable, a personal styling and e-commerce retailer based in Milwaukee, has announced the appointment of Tom Nowak as its Chief Commercial Officer. This newly created position will oversee key teams focused on marketing, merchandising, creative, and digital commerce. Nowak’s role will emphasize an integrated commercial strategy to enhance product curation and customer experience, reflecting Wantable’s commitment to innovative personal styling in the evolving e-commerce landscape.
Milwaukee – Wantable, a personal styling and e-commerce retailer based in Milwaukee, has appointed Tom Nowak as its Chief Commercial Officer (CCO), marking the establishment of a newly created position within the company. In this role, Nowak will oversee four vital teams: marketing, merchandising, creative, and digital commerce.
Nowak’s primary responsibility will be to drive an integrated commercial strategy aimed at enhancing product curation, brand storytelling, and the overall customer experience. This strategic focus indicates Wantable’s commitment to evolving its approach to personal styling and enhancing customer connections through innovative methods that merge fashion and technology.
Reporting directly to the company’s President and Chief Operations Officer, Tyson Ciepluch, Nowak brings robust experience from his previous role as Chief Marketing Officer at EVEREVE. During his time at EVEREVE, he was instrumental in a brand transformation that resulted in a significant increase in revenue, profit, and customer base, successfully transitioning the brand from a regional to a national presence.
Wantable, founded in 2012, has steadily progressed to become a leading retailer in personal styling. The company utilizes a unique combination of technology, data science, and expert stylists to deliver personalized style suggestions across various categories, including apparel, fitness, and loungewear. This approach not only meets individual fashion needs but also emphasizes a tailored shopping experience that appeals to modern consumers.
The appointment of Nowak is a strategic maneuver for Wantable, as it seeks to enhance its market presence and further solidify its position in the e-commerce industry. By focusing on merging creativity with data-driven methods, the company aims to redefine the future of personal styling, catering to evolving consumer expectations.
As the fashion retail landscape continues to evolve, companies like Wantable are recognizing the need for innovative strategies that resonate with customers. The addition of Nowak to the executive team is a clear signal of Wantable’s dedication to expanding its influence and improving its offerings in the competitive personal styling market.
Through this new leadership, Wantable is looking to bolster its connection with customers by harnessing data and the expertise of stylists to craft engaging, personalized shopping experiences. By focusing on modern technology and consumer insights, the company is poised to attract a broader audience and grow its brand in the coming years.
As Wantable continues to innovate and expand its product offerings and services, the role of CCO and the vision set forth by Tom Nowak may play a crucial part in the company’s future trajectory. The appointment illustrates Wantable’s ongoing commitment to understanding customer needs while pushing the boundaries of e-commerce and personal styling.
The personal styling industry is experiencing substantial growth, with consumers increasingly seeking curated fashion choices that reflect their personal style. Wantable’s strategic initiatives and leadership changes may very well place the company in a prime position to capitalize on this trend and further engage with its customer base.
In conclusion, with Tom Nowak at the helm of its commercial strategy, Wantable aims not only to enhance its market presence but also to improve overall customer satisfaction and loyalty through innovative styling solutions that blend fashion expertise with modern technology.
Deeper Dive: News & Info About This Topic
HERE Resources
Wantable Appoints Tom Nowak as Chief Commercial Officer
Additional Resources
- Business Wire: Wantable Appoints Tom Nowak as Chief Commercial Officer
- Wikipedia: Personal Styling
- NC News Online: Wantable Appoints Tom Nowak as Chief Commercial Officer
- Google Search: Wantable Tom Nowak
- Business Wire: Wantable Promotes Tyson Ciepluch to President Chief Operations Officer
- Encyclopedia Britannica: E-commerce
- Tukios: Obituary of Justin Nowak
- Google News: Personal Styling Industry
Author: STAFF HERE MILWAUKEE WRITER
MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
