News Summary
Lowwstock Vintage, a new vintage clothing resale store, is set to open its first permanent location at 2109 N. Prospect Ave. in Milwaukee’s Lower East Side. Owner Julia Gonzalez aims to provide size-inclusive and gender-neutral clothing options while keeping prices affordable. The store will operate from Wednesday to Sunday, with two pop-up events planned prior to the grand opening. As interest in sustainable fashion rises, Lowwstock Vintage is positioned to attract a diverse clientele and enhance Milwaukee’s vibrant retail scene.
Milwaukee is set to welcome a new vintage clothing resale store, Lowwstock Vintage, at 2109 N. Prospect Ave. on the city’s Lower East Side. The store is anticipated to open in mid-October and will mark Lowwstock’s first permanent storefront after a successful run of pop-up events across Milwaukee. The location will be in the historic Bertelson Building, shared with tenants such as Strange Town, a vegan restaurant, and Bert’s Hair Design salon.
Owner Julia Gonzalez has curated a collection of secondhand vintage items that will focus on size inclusivity and gender-neutral clothing options. She aims to challenge the common perception that vintage clothing is a luxury and strives to keep her offerings affordable for a wider audience.
The planned store will operate from Wednesday to Sunday with normal business hours from 11 a.m. to 6 p.m. In the lead-up to the grand opening, Gonzalez will continue to engage with the community through pop-up events, with two scheduled for September 26 and September 27 at Bay View Gallery Night and Likewise Coffee, respectively.
The emergence of Lowwstock Vintage comes amidst a growing interest in sustainable fashion and the unique character that vintage items can provide. As many consumers seek to minimize waste and embrace eco-friendly choices in their shopping habits, stores like Lowwstock are positioned to attract a conscientious customer base. Gonzalez’s emphasis on inclusivity and affordability additionally aligns with the trend of making vintage clothing more accessible to diverse groups of individuals.
Gonzalez’s prior experience with pop-up events in Milwaukee has allowed her to gather valuable insights into customer preferences, which ultimately informed her selections for the storefront. The anticipated launch in the Bertelson Building provides an opportunity for Lowwstock to integrate further into the community and offer a unique shopping experience for local residents and visitors alike.
This new venture reflects the vibrant and evolving retail landscape of Milwaukee, especially in the Lower East Side, where eclectic shops and dining options draw in both locals and tourists. Gonzalez’s vision for Lowwstock Vintage not only contributes to this lively atmosphere but also promotes a sustainable shopping model that resonates with many in today’s consumer climate.
As the opening date draws near, expectations are building for the store’s unique offerings and atmosphere, which are sure to enhance the local fashion scene. With its focus on affordability, inclusivity, and quality secondhand items, Lowwstock Vintage is poised to make a significant impact in the Milwaukee retail market.
Deeper Dive: News & Info About This Topic
HERE Resources
New Vintage Clothing Resale Store Opens in Milwaukee
Additional Resources
- BizTimes: Vintage Clothing Resale Store Planned for Milwaukee’s Lower East Side
- Milwaukee Magazine: Local Stores Participating in the First Ever Vintage Store Day
- TMJ4: Ultratwist Vintage in West Allis Proves Anyone Can Wear Vintage
- Google Search: Milwaukee vintage clothing
- Urban Milwaukee: Wisconsin Vintage Con
Author: STAFF HERE MILWAUKEE WRITER
MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
