News Summary
Starbucks has announced plans to close between 400 and 500 locations across the U.S. and Canada, with four locations in Wisconsin set to shut down by September 27. This move is part of a $1 billion corporate turnaround initiative aimed at improving store performance and operational efficiency. The closures will impact several stores in Fox Point, Wauwatosa, Ashwaubenon, and Madison, affecting corporate employees and store operations. Starbucks aims to adapt to changing customer preferences while maintaining a quality environment for both partners and customers.
Milwaukee, Wisconsin – Starbucks has announced plans to close hundreds of locations across the U.S. and Canada, with at least four stores set to shut down in Wisconsin by September 27. This decision is part of the company’s broader corporate turnaround initiative, which includes a restructuring plan valued at $1 billion, known as “Back to Starbucks.”
The closures will affect the following four locations in Wisconsin:
- 383 W. Brown Deer Road, Fox Point
- 151 N. Mayfair Road, Wauwatosa
- 2883 S. Oneida St., Ashwaubenon
- 1896 E. Washington Ave., Madison
Overall, Starbucks is expected to close between 400 and 500 stores, representing roughly 1% of its North American footprint. Alongside the store closures, the company will also lay off approximately 900 corporate employees and close many open positions. This comprehensive strategy aims to improve operational efficiency and store performance.
Starbucks CEO Brian Niccol has indicated that these closures were determined based on assessments of store performance and the company’s ability to maintain an acceptable environment for customers and partners. In conjunction with the closures, Starbucks is committed to offering transfer options to nearby locations for the employees who are affected.
After completing the closures, Starbucks will have nearly 18,300 locations remaining in the U.S. and Canada, down from 18,424 at the beginning of the fiscal year. Starbucks operates over 41,000 stores in 88 markets worldwide and is planning to open more locations in fiscal 2026.
The company is also prioritizing the refreshment of over 1,000 existing locations to create a more inviting environment for customers. This initiative comes as Starbucks adapts to the growing trend of mobile ordering and the shift toward on-the-go service preferences that have emerged in the wake of the COVID-19 pandemic.
Starbucks Workers United, the union representing baristas across multiple states, has requested information concerning the upcoming store closures to understand the full impact on employees and operations.
In line with these announcements, updates to the Starbucks app, reflecting the closures and store changes, will be implemented on September 28.
This restructuring moves forward as the company continues to face evolving market dynamics and the need for enhanced customer experiences. As it navigates these changes, Starbucks remains focused on maintaining a quality environment for both employees and customers while pursuing growth in different markets.
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HERE Resources
Starbucks to Close Locations in Wisconsin
Starbucks to Close Multiple Locations in Wisconsin
Additional Resources
- WISN: Milwaukee Area Starbucks Locations Close This Weekend
- Wikipedia: Starbucks
- JSONline: Starbucks Stores to Close in Wisconsin
- Google Search: Starbucks closures 2025
- Spectrum News1: Starbucks Closures in Wisconsin
- Encyclopedia Britannica: Starbucks Coffee Company
- Green Bay Press Gazette: Ashwaubenon Starbucks to Close
- Google News: Starbucks closures Wisconsin
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