News Summary
The NBA will reclaim operational control of NBA TV and its streaming service starting with the 2025-26 season, ending a 17-year partnership with Turner Sports. The league plans to introduce an enhanced programming schedule, featuring regular season games, WNBA coverage, and a new app for fans. Programming will include documentaries and flagship shows with a diverse lineup of hosts. This strategic shift aims to improve fan engagement and modernize access to basketball content, promising an exciting future for basketball enthusiasts worldwide.
New York City – The National Basketball Association (NBA) has announced that it will regain operational control of NBA TV and its streaming platform starting with the 2025-26 season. This transition marks the end of a 17-year partnership with Turner Sports and Warner Bros. Discovery (WBD), which had been overseeing NBA television operations during that period.
The move comes after the league established new television deals that significantly excluded WBD from broadcasting rights. Under the new arrangement, the NBA aims to launch an enhanced programming slate scheduled to kick off on October 15, 2025. NBA TV is set to feature 60 regular season games, with the inaugural matchup being the Oklahoma City Thunder against the Atlanta Hawks on October 25, 2025.
The revamped NBA TV will expand its broadcasting scope, offering not only NBA games but also coverage of the Women’s National Basketball Association (WNBA), NBA G League games, and international leagues such as Australia’s National Basketball League and France’s Ligue Nationale de Basket. This broadened focus intends to engage a more extensive basketball audience across various demographics and interests.
The flagship program on the reimagined NBA TV will be “The Association.” This show will replace the former “NBA Gametime Live,” previously aired by TNT Sports. “The Association” will feature a diverse lineup of hosts and contributors, including familiar faces like MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall, emphasizing personal narratives and expert analyses on basketball.
In addition to live games and flagship programming, the NBA is launching a new app designed to serve as a global hub for basketball content. The NBA App is poised to offer around-the-clock access to live games, original programming, and exclusive behind-the-scenes features. The app will also include basketball-focused podcasts and creator-driven content, reflecting the growing demand for diverse media in sports entertainment.
The programming lineup will also comprise engaging documentaries such as “Real Training Camp” and “Loud City,” which will explore the Oklahoma City Thunder’s championship journey. Moreover, NBA TV plans to feature three triple-header game days throughout the season. Significant dates for these events include December 20 and New Year’s Eve, presenting multiple matchups for fans.
The upcoming NBA TV and app enhancements are designed to modernize the fan experience and increase connectivity. The goal is to make basketball content more accessible and enjoyable for fans, enhancing the overall viewing experience. The NBA intends for the updated platform to be a go-to destination for basketball enthusiasts, providing seamless digital access to a wide array of content.
This reorganization comes in the wake of WBD’s announcement in June, where it noted its decision to cease production of content for NBA TV due to the new media rights agreements established with Amazon, Disney, and NBCUniversal. Despite stepping back from an active role in NBA TV, WBD reached a settlement enabling it to maintain a global license for creating and distributing NBA-related content across its various platforms.
The NBA’s strategic moves to take back control of its broadcasting initiatives signal a new golden era for the league, as it seeks to directly engage with fans and cultivate a richer basketball community. With exciting programming and improved access on the horizon, the 2025-26 season promises to be a landmark year for basketball fans worldwide.
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Additional Resources
- Hollywood Reporter
- Wikipedia: NBA TV
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- Google Search: NBA TV 2025 updates
- Sportico
- Encyclopedia Britannica: National Basketball Association
- Barrett Media
- Google News: NBA TV new season
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