News Summary
The NBA and WNBA have announced a multi-year partnership with Xfinity, designating it as the Official TV Service Provider for both leagues. This collaboration aims to enhance the game-viewing experience for fans with features like Multiview and Personalized Sports Zones. The partnership will integrate Xfinity’s branding in major league events and provide access to over 1,300 NBA games, ensuring smoother streaming. This initiative also supports ongoing efforts to promote women’s sports, including the upcoming launch of a new WNBA franchise in Philadelphia.
Philadelphia, PA – The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have entered into a significant multi-year partnership with Xfinity, announced on October 20, 2025. This agreement designates Xfinity as the Official TV Service Provider for both leagues, aiming to enhance the game-viewing experience for fans across multiple platforms.
As part of this new relationship, Xfinity will provide access to over 1,300 NBA games, available through its entertainment devices, which cover broadcast, cable, and streaming services. Fans will enjoy a range of innovative features that promise to transform how they watch basketball. Highlights include a Multiview feature, allowing users to watch multiple games at once, and Personalized Sports Zones for a more tailored viewing experience. Additionally, Xfinity plans to implement low lag streaming technology to ensure smoother and more reliable viewing.
The partnership will see Xfinity’s brand integrated into several notable NBA and WNBA events. These include the NBA All-Star, Emirates NBA Cup, NBA2K Summer League, AT&T WNBA All-Star, and the WNBA Commissioner’s Cup. Xfinity will also promote Peacock’s Monday Night Doubleheader, specifically branded as “Monday Night Doubleheader presented by Xfinity.”
Jared Blechman, Vice President of Global Business Development for the NBA, articulated that this partnership represents an innovative way for fans to engage with the games. Meanwhile, Colie Edison, Chief Growth Officer of the WNBA, accentuated the collaboration’s importance in bringing fans closer to the league and its players. Matt Lederer, Vice President of Brand Partnerships at Comcast, stated that Xfinity aims to make fans feel as if they are sitting courtside while watching their favorite games from any location.
This partnership with Xfinity builds upon existing relationships that Comcast holds with several NBA and WNBA teams, including the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx, and Washington Mystics. It is also part of a broader movement aimed at increasing visibility and access to women’s sports, which is vital for the representation and growth of female athleticism.
Xfinity’s services are powered by Comcast’s Entertainment OS, which supports millions of devices globally, merging live television with on-demand choices and streaming applications. This technological foundation is expected to be a major advantage as the NBA and WNBA seek to reach their audiences in new ways.
The NBA’s 80th regular season is set to commence shortly, with its opening games on October 21, 2025. This season will feature a doubleheader match between the Oklahoma City Thunder and the Houston Rockets, as well as a showdown between the Golden State Warriors and the Los Angeles Lakers. Coverage for the initial two weeks of games will be provided by NBC and Peacock, who will also introduce a ‘Tap to Watch’ initiative to facilitate direct access to live national and local games.
The NBA and WNBA’s partnership with Xfinity not only bolsters their broadcast capabilities but also aligns with ongoing efforts to promote women’s sports. This initiative comes at a time when there is a growing push for better access and representation of women in athletics, including the development of a new WNBA franchise in Philadelphia, scheduled for the 2030 season.
In conclusion, the partnership between Xfinity, the NBA, and WNBA is designed to offer fans an enhanced and engaging game-watching experience while fostering the growth of both leagues and the representation of women’s sports on a broader scale.
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Additional Resources
- NBA Official Announcement
- Sports Media Watch
- Billy Penn
- NBC Philadelphia
- Oregon Live
- Wikipedia: National Basketball Association
- Google Search: WNBA
- Google Scholar: NBA WNBA broadcasting
- Encyclopedia Britannica: Women’s National Basketball Association
- Google News: 2025 WNBA Philadelphia franchise
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