News Summary
Reid’s New Golden Gate Funeral Home in Milwaukee has suffered extensive flood damage to all three of its locations following a heavy rainstorm over the weekend. The flooding has led to cancelled visitations and appointments, with critical areas such as the morgue and chapels severely affected. Recovery efforts may cost tens of thousands of dollars, and the Reids are focused on supporting families during this challenging period while navigating extensive repairs and financial repercussions.
Milwaukee – Reid’s New Golden Gate Funeral Home has suffered significant flood damage across all three of its locations, severely affecting operations and necessitating the cancellation of several scheduled visitations and appointments. The flooding, which occurred over the weekend due to heavy rain, caused leaks, flooding, and sewage backups primarily at the Teutonia Ave location.
The impact of the flood was widespread, reaching critical areas including the morgue, small chapel, main chapel, and offices. Alarmingly, floodwaters reached the bodies in the morgue, requiring staff to change and dry the sheets covering the remains to ensure proper handling. Additionally, ongoing construction at a new building on 76th Street was also affected, resulting in significant damage to new drywall and other materials.
Recovery efforts are expected to be costly, with estimates indicating that expenses may reach into the tens of thousands of dollars. The Reids, who own the funeral home, have expressed concern over financial repercussions as their insurance will cover very little; the buildings are not located in designated flood zones.
Despite these challenges, the Reids are committed to prioritizing the care of families during this difficult time. Their focus remains on ensuring that loved ones are treated with dignity and respect, even as they navigate the extensive repairs needed due to the flood damage.
Details of the Damage
In addition to the critical flooding issues, the funeral home has faced further complications including sewage backups that have raised public health concerns. All affected areas are undergoing assessment and remediation, although a complete recovery is expected to take time due to the scale of repairs needed.
Impact on Operations
With several appointments canceled, families seeking services have been left in a challenging position as they navigate their grief without the support of the funeral home. The Reids are actively working to reschedule appointments and put systems in place to assist families in need.
Future Steps
The Reids are now faced with the task of not only addressing the physical damages but also ensuring that their financial stability remains intact. The focus is on restoring normal operations while caring for families in their time of loss.
Background on Reid’s New Golden Gate Funeral Home
Known for its commitment to serving the community, Reid’s New Golden Gate Funeral Home has been a staple in Milwaukee for years. The family-owned business prides itself on providing compassionate support and a range of services to accommodate the diverse needs of the community.
The recent flood presents an unprecedented challenge, but the Reids remain determined to continue their legacy of care. They are assessing assistance options and exploring potential financial avenues to aid in their recovery and repair efforts.
As the community rallies around the funeral home, support from local residents and organizations may play a critical role in helping Reid’s New Golden Gate Funeral Home rebuild and recover from this disaster.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Milwaukee Journal Sentinel Obituaries
- Wikipedia: Obituary
- Legacy.com: Charlyn Hurst Obituary
- Google Search: funeral home flood recovery
- Feerick Funeral Home: Daniel Haislmaier Obituary
- Encyclopedia Britannica: Funeral
- Fox 6 Now: Milwaukee Flooding
- Google Scholar: flood damage funeral homes
- Bratley Family Funeral Homes: William Bowman Obituary
- Google News: Milwaukee funeral homes
- Palmer Funeral Homes: Linda Zimmer Obituary
- Google Search: funeral home operations

Author: STAFF HERE MILWAUKEE WRITER
MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.


