News Summary
Goodwill Greater Milwaukee & Chicago has officially put its James O. Wright Center for Work & Training on the market. Located at 6055 N. 91st St., this center has been operational since 2021. The organization previously sold its headquarters in Greendale for $5.5 million, with plans for its new retail space at High Point Centre in Madison as part of its growth strategy. This move comes as Goodwill embraces a hybrid working model, indicating its adaptability to evolving business conditions in the region.
Milwaukee, WI
Goodwill Greater Milwaukee & Chicago has officially listed its James O. Wright Center for Work & Training for sale. Located at 6055 N. 91st St. in Milwaukee, the center has been in operation since 2021, after the organization sold its previous headquarters in Greendale.
In a significant move, Goodwill sold its former Greendale property, at 5400 S. 60th St., to Tadisch Properties IV LLC for $5.5 million. The buyer, Selzer-Ornst Construction Co., plans to relocate its headquarters to the Greendale building, which offers approximately 30,000 square feet of space. This is a considerable increase from their current headquarters in Wauwatosa, which has 20,000 square feet.
In addition to the sale of the Milwaukee training center, Goodwill has secured a long-term lease for a new retail location at High Point Centre on Madison’s west side. The new retail space will encompass 19,215 square feet in Suite 13. The organization signed a 10-year lease starting on October 1, 2024, with an initial rent of $11.25 per square foot per year.
This new lease arrangement has garnered recognition, as a panel of real estate professionals awarded Goodwill the CoStar Impact Award for its lease in the Milwaukee/Madison market. The lease not only helps address retail vacancies in the region but also reinforces Goodwill’s commitment to community service and sustainability efforts.
The High Point Centre is situated in a rapidly growing retail trade area along Mineral Point Road, signifying a strategic expansion for Goodwill in response to demand in the area. This expansion aligns with a broader operational strategy revision, whereby Goodwill is embracing a hybrid working model in light of business changes precipitated by the pandemic.
Currently, Goodwill operates 90 locations across 23 counties in southeast Wisconsin and northeast Illinois. Its operational portfolio consists of 70 store and donation centers, along with various activities in e-commerce and staffing, reflecting the organization’s adaptability to changing market conditions.
As part of the operational shift, Goodwill’s leadership team is set to be distributed across its territories. This decision follows the strategic realignment post-pandemic, emphasizing the importance of remote and flexible work structures.
Historically, the Greendale building was previously home to Reiman Publications, which was acquired by Reader’s Digest Association Inc. in 2002. Goodwill purchased the Greendale complex in 2014 for $6 million and began its operations there in 2005, emphasizing the organization’s longstanding presence in the region.
The decision to sell the James O. Wright Center for Work & Training marks a significant development in the ongoing evolution of Goodwill Greater Milwaukee & Chicago as it continues to expand its retail footprint while also adapting to new operational models.
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- CoStar: Goodwill Industries Fills Last Minute Opening in Wisconsin Shopping Center
- Wikipedia: Goodwill Industries
- JSONline: Goodwill’s Former Greendale Offices Sold for Selzer-Ornst Headquarters
- Google Search: Goodwill Industries Milwaukee
- Urban Milwaukee: Goodwill Moving Headquarters Back to City
- Google Scholar: Goodwill Industries Wisconsin
- Milwaukee Independent: Former Methodist Church to Become Residential Housing
- Encyclopedia Britannica: Goodwill Industries
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- Google News: Goodwill Greater Milwaukee
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MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
