News Summary
Scott Fischer Enterprises has announced its acquisition of the Milwaukee Harley-Davidson dealership for $2.8 million. This acquisition also includes a second dealership in West Bend, enhancing the company’s presence in the Harley-Davidson community. In conjunction with this transaction, the Harley-Davidson Homecoming Festival is scheduled for July 2025, promising diverse events and renowned artist performances, while also stimulating local economic growth.
Milwaukee – Scott Fischer Enterprises, a motorcycle dealership group based in Fort Myers, Florida, has completed its acquisition of the Milwaukee Harley-Davidson dealership for $2.8 million. This significant transaction was officially recorded in the latest state property records, marking a new chapter for the dealership located at 11310 W. Silver Spring Road.
The acquisition, which was initially announced in July, also includes a second Harley-Davidson dealership in West Bend, found at 2910 W. Washington St. This expansion underscores Scott Fischer Enterprises’ commitment to enhancing its footprint in the Harley-Davidson community and improving the service and offerings available to local riders.
In alignment with this acquisition, the annual Harley-Davidson Homecoming® Festival is set to occur from July 10 to 13, 2025. This vibrant festival is anticipated to draw considerable attention, featuring a kickoff concert with Buckcherry, taking place at the Harley-Davidson Museum on the opening day. Subsequent headliners include renowned artists such as Chris Stapleton on July 12 and Hank Williams Jr. on July 11, promising a rich entertainment experience for attendees.
The festival will also include a variety of events spread across several locations in Milwaukee, notably at Veterans Park and local Harley-Davidson dealerships. Veterans Park will host two days of live music on July 11 and 12, featuring popular support acts including Treaty Oak Revival and Turnpike Troubadours. Tickets for these performances are already available, providing options for both two-day and single-day general admission. Children aged 10 and under can attend for free when accompanied by a ticketed adult.
Moreover, the Harley-Davidson Museum will celebrate Military Appreciation Day on July 10, showcasing live music alongside custom bike displays. The museum will remain open during its regular hours, with complimentary public entertainment available throughout the festival days. Attendees can also take part in engine assembly and machining tours at Harley-Davidson’s Powertrain Operations located in Menomonee Falls.
The headquarters of Harley-Davidson will feature open access for general campus activities, antique motorcycle exhibitions, and vendor interactions, enriching the festival experience for all attendees. Aiming to foster a sense of community and excitement around the Harley-Davidson brand, the event will particularly target new riders, especially younger generations and women. This focus aims to rejuvenate the brand’s appeal and connect with new customers.
The Milwaukee lakefront event is recognized not only as a cultural celebration but also as an important economic opportunity for local businesses. It highlights Milwaukee’s proud history as the birthplace of Harley-Davidson since 1903, reflecting the city’s enduring legacy within the motorcycle community. As preparations for the festival unfold, the local economy stands to benefit significantly from increased tourism and related activities during this high-visibility event.
The acquisition of the Milwaukee Harley-Davidson dealership by Scott Fischer Enterprises and the upcoming festival represent pivotal moments for both the dealership and the community. As the festival approaches, expectations are high for community engagement and revitalization of interest in the Harley-Davidson brand within Milwaukee and beyond.
Deeper Dive: News & Info About This Topic
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Additional Resources
- BizTimes: Milwaukee Harley-Davidson Dealership Sold
- Google Search: Harley-Davidson Homecoming Festival
- On Milwaukee: Harley Museum Labor Day 2025
- Encyclopedia Britannica: Harley-Davidson, Inc.
- PR Newswire: Harley-Davidson Homecoming Festival
- Google News: Milwaukee Harley-Davidson
Author: STAFF HERE MILWAUKEE WRITER
MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
