News Summary
iHeartMedia Milwaukee is transitioning Packers and Badgers games from 97.3 FM to 95.7 BIG FM, rebranding 97.3 FM to ‘B97.3, Feel Good Favorites.’ The change aims to enhance adult contemporary music programming. The new format follows notable staffing changes as familiar hosts depart, while ‘Carry The G’ remains on 97.3 FM. This shift comes amid Milwaukee’s evolving radio landscape as both fans and advertisers anticipate the impact of these updates on listening habits.
Milwaukee, WI – iHeartMedia Milwaukee has made significant changes to its radio stations, transitioning the broadcast of Green Bay Packers and Wisconsin Badgers football games from 97.3 FM to 95.7 BIG FM. This move marks a shift away from sports radio programming at 97.3 FM, which will undergo a rebranding to become “B97.3, Feel Good Favorites,” focusing primarily on adult contemporary music.
97.3 FM will no longer air the Packers and Badgers games as it pivots to music, offering a lineup that includes popular artists such as Adele, Michael Jackson, P!nk, Maroon 5, and Madonna. The change is set to take place shortly, although the next two Packers games will still be simulcast on 97.3 FM to facilitate a smoother transition for listeners.
This radio reorganization also follows notable staffing changes within the station. Several familiar faces have departed, including popular morning hosts Steve “Czabe” Czaban and Brian Butch, along with Tim Scott, who served as the program director, and sports writer Matt Schneidman. Doug Russell, who previously hosted a Packers-focused evening show, has also left the airwaves. However, the sports talk program “Carry The G,” co-hosted by Bill Schmid and Armen Saryan, will remain on the station.
Despite the changes at 97.3 FM, the Green Bay Packers Radio Network will continue its production of games and related content in-house, ensuring that fans will still have access to coverage of their beloved team. Meanwhile, Drew Olson, who hosts an afternoon show, has confirmed that his program is available through other platforms, including the 97.3 FM signal in Madison and the iHeart Radio app.
iHeartMedia has not publicly commented on the reasons behind these format changes or the staffing decisions. Nevertheless, representatives from the company expressed optimism that the new adult contemporary music direction will resonate positively with listeners and advertisers alike.
The announcement of these significant radio format shifts comes in the wake of the Milwaukee Brewers’ postseason run and on the cusp of what many hope to be a strong season for the Green Bay Packers. As the radio landscape in Milwaukee evolves, fans of both the Packers and Badgers will need to adjust to the changes in how and where they can tune in for game broadcasts in the future.
The move to 95.7 BIG FM aims to give listeners a fresh music experience; with the station’s focus shifting to providing feel-good music, it is designed to cater to an audience seeking a positive listening atmosphere.
In conclusion, as iHeartMedia Milwaukee transitions its radio offerings, both fans of sports and music alike will be monitoring the impact of these changes on their listening habits in the months to come. The evolution in programming highlights the ongoing adaptation of radio stations to meet shifting audience preferences in an increasingly competitive modern media landscape.
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Additional Resources
- We Are Green Bay: Sports Radio Station in Wisconsin Switches to Only Music
- WISN: Green Bay Packers Radio Games to 95.7 FM
- Journal Sentinel: Obituary Bill Ferrario
- Google Search: Green Bay Packers radio changes
- Packers.com: Jason Bins Named Coach of the Week
- Wikipedia: Green Bay Packers
Author: STAFF HERE MILWAUKEE WRITER
MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
