News Summary
Molson Coors Beverage Company is set to eliminate around 400 salaried positions in the U.S. by the end of 2025 as part of a restructuring effort. This move, representing 9% of the workforce, aims to adapt to challenging market conditions and includes potential voluntary severance packages for some employees. The initiative is led by new President and CEO, Rahul Goyal, focusing on diversifying into non-alcoholic beverages, mixers, and energy drinks while addressing declining net sales and financial challenges.
Milwaukee, WI – Molson Coors Beverage Company has announced plans to eliminate approximately 400 salaried positions across its U.S. businesses by the end of December 2025. This decision, which accounts for about 9% of the company’s U.S. workforce, is part of a larger restructuring effort aimed at adapting to challenging market conditions.
According to sources, many of the salaried positions that will be affected were already vacant due to an earlier role prioritization initiative implemented this year. As part of the restructuring plan, some employees who are leaving the company may be offered voluntary severance packages, although details on this aspect are still forthcoming.
The restructuring is being spearheaded by the newly appointed President and CEO, Rahul Goyal, who took on the role on October 1. Goyal has been with Molson Coors since 2001 and has expressed the necessity for quicker transformation within the organization, especially in light of current market dynamics.
The company is looking to redirect its focus, planning to reinvest heavily in the expansion of non-alcoholic beverages, mixers, and energy drinks, while simultaneously maintaining its offerings in the beer sector. More comprehensive details about the restructuring strategy are expected to be released in the coming months.
The financial implications of these layoffs and the broader restructuring effort are estimated to range between $35 million and $50 million, contingent upon the severance payouts. This latest round of layoffs comes on the heels of previous job cuts in 2018, when Molson Coors eliminated 350 salaried positions as part of an earlier strategic adjustment.
The company has been grappling with various financial challenges, including a reported 1.6% decrease in net sales for the second quarter of 2025. These difficulties have been compounded by macroeconomic conditions affecting the beer industry, including increased indirect tariff costs on aluminum pricing.
There remains uncertainty regarding whether any of the positions eliminated in the current layoffs are based in Wisconsin, though the overall impact will be felt nationwide as the company strives to create a more nimble organization capable of responding effectively to evolving consumer demands.
As part of its strategy for sustainable growth, Molson Coors is transitioning away from traditional beer products, aiming to diversify its beverage offerings to better meet market trends. This shift reflects a broader industry trend towards innovative beverage solutions that meet changing consumer preferences.
As the restructuring unfolds over the next couple of years, stakeholders and employees will be awaiting further clarification on its long-term goals and expected outcomes.
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- Milwaukee Journal Sentinel
- Google Search: Molson Coors layoffs
- Spectrum News 1
- Google Scholar: Molson Coors restructuring
- Brewbound
- Encyclopedia Britannica: Molson Coors
- Food Dive
- Google News: Molson Coors job cuts
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MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
