News Summary
The Onyria Group has appointed Sandra Braz as the new director of golf, marking a pivotal moment for its golf sector. With a focus on developing premier golfing facilities, particularly at the famous Robert Trent Jones Jnr course, Braz will also enhance Onyria’s French market presence through the Château des Vigiers resort. Her extensive experience in golf tourism positions her to lead Onyria’s strategic partnership with IHG Hotels and Resorts. This leadership change is seen as a significant advance in Onyria’s growth and commitment to golf tourism.
Cascais, Portugal – The Onyria Group announced the appointment of Sandra Braz as its new director of golf, ushering in a significant new era for the company’s golf sector. Her responsibilities include leading the development and promotion of top-tier golfing facilities, notably at the acclaimed Robert Trent Jones Jnr golf course located at Onyria Quinta da Marinha Golf in Cascais Resort.
As part of her new role, Braz will also focus on promoting the 27 holes designed by Donald Steel at the recently acquired Château des Vigiers resort in France. This expansion into the French market reflects Onyria’s strategy to broaden its international reach and enhance its golf offerings.
In a move that strengthens its hospitality ties, the Cascais Resort recently forged a partnership with IHG Hotels and Resorts, which will likely bolster the marketing and operational capabilities of the golf sector under Braz’s leadership. With over 20 years of experience in golf tourism and destination marketing, Braz brings a wealth of knowledge to her role. She previously served as the executive director of the Estoril Golf Bureau for 15 years, providing her with invaluable experience and insights into the region’s tourism dynamics.
Before her tenure at the Estoril Golf Bureau, Braz worked as the golf sales manager at Be Live Hotels and has held senior management positions at Bom Sucesso Resort on Portugal’s Silver Coast. This extensive background not only enhances her understanding of the local golf landscape but also positions her well to cater to the needs of both domestic and international tourists.
In her new capacity, Braz expressed a sense of pride in joining the Onyria Group, identifying it as a remarkable opportunity to lead a prestigious golfing initiative. She highlighted the exciting possibilities of expanding the group’s reach internationally and leveraging the strengths of the new partnership with IHG Hotels and Resorts as part of the group’s growth strategy.
According to João Pinto Coelho, the Chief Commercial Officer (CCO) of the Onyria Group, the decision to appoint Braz was straightforward due to her unwavering passion for the golf tourism industry and her extensive knowledge of the sector. Coelho emphasized that her expertise will be pivotal as Onyria looks to commence a new chapter in its golf division.
In parallel developments within the golf industry, Syngenta Golf has published a feature discussing the challenges that golf course businesses face in terms of water sustainability. This issue has become increasingly pressing as the industry seeks to ensure viable operational practices that prioritize environmental responsibility.
Additionally, the appointment of Josh Abbott as the new group account and marketing director at Azalea reflects ongoing changes and enhancements in the sector. Meanwhile, Agrovista Amenity has secured exclusive distribution rights for the Viano range of organic fertilizers in the UK, marking a further development in eco-friendly approaches within the golfing community.
With Sandra Braz at the helm, the Onyria Group is poised to navigate new waters in golf tourism and wellness, reinforcing its standing as a key player in the competitive landscape of golfing destinations.
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Additional Resources
- Golf Business News: Onyria Group Appoints New Director of Golf
- Wikipedia: Golf Tourism
- Golf Business News: Onyria Quinta da Marinha Win Best Hotel Resort Award
- Google Search: Onyria Quinta da Marinha
- Golf Shake: Visit Cascais in Portugal Launches Innovative Golf Passport
- Google Scholar: Portugal Golf Tourism
- Golf Business News: Quinta da Marinha Celebrates 25 Years
- Encyclopedia Britannica: Cascais
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MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
