News Summary
Waukesha State Bank has promoted Aryanah Viar to Bank Manager at the Muskego branch, where she will manage daily operations and customer service. Additionally, Beth Kazinski has been promoted to Assistant Vice President – Commercial Banking Officer, focusing on commercial loan portfolios for small businesses in Southeastern Wisconsin. These promotions align with the bank’s commitment to personalized service and its focus on growth and innovation amidst changing banking trends.
Waukesha – Waukesha State Bank has announced the promotion of Aryanah Viar to the position of Bank Manager at its Muskego branch, marking a significant step for the bank as it continues to evolve and grow. In her new role, Viar will oversee daily operations, including business development, personnel management, customer service, and lending.
Additionally, Beth Kazinski has been promoted to Assistant Vice President – Commercial Banking Officer. In this position, Kazinski will focus on prospecting, developing, and managing commercial loan portfolios, further strengthening the bank’s commitment to personalized banking services for small businesses in Southeastern Wisconsin.
Waukesha State Bank prides itself on fostering a relationship-driven approach to banking. Every business client is paired with a dedicated banker to provide tailored financial guidance. This commitment to customer service has been a cornerstone of the bank’s operations since its founding in 1944.
Bank’s Focus on Growth and Innovation
Waukesha State Bank has held Preferred Lender Program status since 1999, allowing it to provide faster, in-house approvals as a Small Business Administration lender. Additionally, the bank offers creative funding solutions through initiatives such as the Milwaukee Economic Development Corp.’s Capital Access Program.
Among its newest offerings, the bank has introduced a Payroll + 401(k) product that integrates payroll processing with retirement plan management. This product aims to simplify financial processes for businesses and enhance their operational efficiency.
Adapting to Changing Banking Trends
As customer interactions in banking evolve, Waukesha State Bank has shifted from a bustling lobby environment to a modern service model that incorporates online and mobile banking capabilities. The bank currently operates 13 locations, the latest of which is adjacent to Woodman’s Food Market.
Industry trends indicate a significant reduction in physical branch visits due to the increasing popularity of online and mobile banking options. Waukesha State Bank seeks to adapt to these changes while retaining its core values of friendly service and community engagement.
Historical Context and Technological Advancements
Waukesha State Bank’s history is marked by various technological advancements, starting with the introduction of computers in 1968 and the launch of online banking services. These developments reflect the bank’s commitment to staying current in a rapidly changing financial landscape.
The promotions of Aryanah Viar and Beth Kazinski align with the bank’s strategy of nurturing talent and leveraging their expertise to enhance customer service and operational efficiency. With ongoing growth and a focus on personal relationships, Waukesha State Bank is well-positioned to continue meeting the needs of its customers in Southeastern Wisconsin.
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Additional Resources
- Milwaukee Magazine: Face of Small Business Banking
- Wikipedia: Waukesha, Wisconsin
- BizTimes: Beth Kazinski
- Google Search: Waukesha State Bank
- Journal Sentinel: Technology Changes at Waukesha State Bank
- Encyclopedia Britannica: Banking
- The Freeman: Waukesha State Bank Promotions
- Google News: Waukesha State Bank Promotions
Author: STAFF HERE MILWAUKEE WRITER
MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.
