Wausau Equipment Closes New Berlin Headquarters, Lays Off 67 Employees

Exterior of Wausau Equipment corporate office building in winter

News Summary

Wausau Equipment has announced the closure of its corporate headquarters in New Berlin, Wisconsin, resulting in the layoff of all 67 employees by December 7. A WARN notice has been filed to inform workers about the impending layoffs and provide information for retraining and job placement services. This closure will significantly impact the local workforce and economy in Milwaukee and Southeastern Wisconsin, prompting discussions about job stability in the manufacturing sector.

New Berlin, Wisconsin

Wausau Equipment, a company specializing in the design and manufacturing of snow removal and ice control products, has announced it will close its corporate headquarters located at 1905 S. Moorland Road. This decision will result in the layoff of all 67 employees at the New Berlin facility. The layoffs are scheduled to take effect on December 7.

A WARN (Worker Adjustment and Retraining Notification) notice has been filed concerning the closure, which is a formal notification required when a business plans to lay off a significant number of employees. This notification is part of an effort to inform affected workers about the impending layoffs and provide them with information regarding possible retraining and job placement services.

Impact on Local Workforce

The closure of Wausau Equipment’s headquarters will have a significant impact on both the local economy and the immediate workforce in Milwaukee and Southeastern Wisconsin. The loss of 67 jobs at a single facility can strain local resources, such as employment services and support organizations, which may see an influx of laid-off workers seeking employment.

This development may also lead to discussions among local business leaders and policymakers about the stability of jobs in the manufacturing sector, particularly in the context of seasonal industries like snow removal and ice control, which are impacted by weather and climate conditions.

Background Context

Wausau Equipment has been a notable player in the snow removal industry, providing essential equipment that supports municipalities and private contractors in managing winter weather challenges. The company’s focus has been on producing high-quality products for efficient snow and ice control, which are vital during winter months in regions known for heavy snowfall.

The decision to close the corporate headquarters follows a series of shifts in business strategy and operational needs that have become increasingly common in various manufacturing sectors. As companies adapt to market demands and operational efficiency, consolidations and closures are sometimes necessary as part of broader business adjustments.

As a part of the ongoing commitment to community engagement, Wausau Equipment’s WARN notice included encouragement for the business community to share information regarding new hires, promotions, and employee accolades. This initiative aims to foster connections among businesses and support the local workforce during transitions.

While Wausau Equipment’s closure is a difficult situation for the employees involved, the company intends to adhere to legal requirements for layoffs and offer support through this period of change. The filing of the WARN notice indicates an effort to provide transparency and communication as affected employees prepare for the transition.

Businesses in the area may need to keep a close watch on similar trends as economic conditions continue to evolve. The information provided about the layoffs serves as a reminder of the challenges and realities facing many local companies in the manufacturing and service sectors.

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STAFF HERE MILWAUKEE WRITER
Author: STAFF HERE MILWAUKEE WRITER

MILWAUKEE STAFF WRITER The MILWAUKEE STAFF WRITER represents the experienced team at HEREMilwaukee.com, your go-to source for actionable local news and information in Milwaukee, Milwaukee County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Summerfest, Milwaukee Film Festival, and the Milwaukee Boat Show. Our coverage extends to key organizations like the Metropolitan Milwaukee Association of Commerce and Visit Milwaukee, plus leading businesses in manufacturing and brewing that power the local economy such as Harley-Davidson and MillerCoors. As part of the broader HERE network, we provide comprehensive, credible insights into Wisconsin's dynamic landscape.

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